Cold Email Isn't Dead — It's Just Hyperlocal (Land Your First 10 Clients)

‼️ FREE 5-Minute Business Plan: 👉 https://5minutebusinessplan.com/ 💸 FREE Business Training: 👉 https://www.millionaireuniversity.com/training What if cold email could help you launch or grow your business — without spamming thousands of strangers? In this episode, cold email expert Benny Rubin of Senders.co breaks down exactly how to use targeted, hyperlocal outreach to land your first clients and build real momentum. Using a fun hypothetical — a corporate baseball league — Benny walks through finding your ideal prospects with tools like Apollo.io, writing emails that actually get replies, crafting subject lines that don't scream "marketing," and structuring your message so people understand what you're offering and want to learn more. Whether you're just starting out or trying to grow an existing business, this episode will change the way you think about cold email as a low-cost, high-leverage tool for B2B sales and partnerships. If you've ever deleted a cold email (or been too scared to send one), this conversation is for you! What we discuss with Benny: 0:00 Introduction: Benny Rubin & the Cold Email Promise 1:00 What Is Cold Email? The Basics Explained 2:08 Rethinking Cold Email: Quality Over Volume 5:34 The Hypothetical Business: Corporate Baseball League 11:40 Finding Your Targets with Apollo and Google 27:06 Growing the Business: Finding Sponsors and New Audiences 29:36 Crafting the Email: Length, Tone, and Structure 42:50 Subject Lines: Short, Simple, and Effective 45:10 Common Mistakes: Misapplied Internet Advice 46:46 Closing Thoughts and How to Reach Benny Thank you, Benny! Check out Senders at ⁠Senders.co⁠: https://www.senders.co/ Check out Apollo at ⁠Apollo.io⁠: https://www.apollo.io/ Connect with Benny at ⁠benny@senders.co⁠. Connect with Millionaire University: Facebook: https://www.facebook.com/MillionaireUniversityMU/ Instagram: https://www.instagram.com/millionaire_university_mu/ TikTok: https://www.tiktok.com/@millionaireuniversity_mu Twitter: https://twitter.com/Millionaire_Uni YouTube: https://www.youtube.com/channel/UCyG31bPcrqhbjvGsuz-JaXw #ColdEmail #EmailOutreach #SmallBusiness #B2BSales #LeadGeneration #StartABusiness #EmailMarketing #Entrepreneurship #LocalBusiness #MillionaireUniversity