Building a Calligraphy Brand: From Custom Work to Online Courses | Shinah Chang

#726 Former corporate lawyer turned creative entrepreneur, Shinah Chang shares the real (and refreshingly honest) journey of building a business that actually feels aligned. In this episode hosted by Kirsten Tyrrel, Shinah breaks down how she went from a risk-averse, straight-line “traditional success” path to bootstrapping a calligraphy brand — first through custom client work (weddings, luxury events, brand activations), then by shifting into teaching and scalable online courses. Shinah talks about the mindset shift from hobbyist to business owner, how to market a premium creative service, why you don’t need to be “years ahead” to teach, and what it looked like to scale to nearly $1M in revenue during the pandemic — only to step back, reset, and rebuild a leaner business with more freedom. If you’ve ever wondered whether entrepreneurship will really make you happier — or just bring your old patterns with you — this conversation is for you! What we discuss with Shinah: 0:00 Starting the Journey 5:00 Breaking Away from Law 9:00 Discovering Calligraphy 13:00 Building a Business from Scratch 17:00 Finding a Unique Voice 21:00 From Service to Teaching 25:00 Scaling Up and Facing Burnout 29:00 Stepping Back and Reassessing 33:00 Redesigning for Freedom 37:00 Lessons Learned and Advice Thank you, Shinah! Check out Crooked Calligraphy at ⁠CrookedCalligraphy.com⁠: https://www.crookedcalligraphy.com/ Get the free ⁠Calligraphy Workshop⁠: https://crookedcalligraphy.lpages.co/register/ Follow Shinah on ⁠Instagram⁠: https://www.instagram.com/crookedcalligraphy/ To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training (https://www.millionaireuniversity.com/training)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: Instagram (https://www.instagram.com/millionaire_university_mu/) Facebook (https://www.facebook.com/MillionaireUniversityMU/) Tik Tok (https://www.tiktok.com/@millionaireuniversity_mu?lang=en) Youtube (https://www.youtube.com/channel/UCyG31bPcrqhbjvGsuz-JaXw) Twitter (https://twitter.com/Millionaire_Uni) To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors (https://www.millionaireuniversity.com/sponsors) . Want to hear from more incredible entrepreneurs? Check out all of our interviews here (https://www.millionaireuniversity.com/podcast) ! #entrepreneurship #calligraphy #customcalligraphy #calligraphybrand #calligraphybusiness #creativebusiness #creativebusinessideas