Bringing a Product to Market? Lessons from Building a Multilingual Children's Brand | Marina Lidow

#647 How did a busy mom with a full-time job build a multilingual children’s brand from scratch? In this inspiring episode, host Kirsten Tyrrel sits down with Marina Lidow, founder of Lufi & Friends, a unique company helping little ones discover a love for language learning through music. Marina shares how her flagship line of singing board books — available in languages like Spanish, German, Polish, and French — was born from her own family’s multilingual journey. She opens up about the seven-year evolution of growing her business while raising kids and working a 9-to-5, the lessons she’s learned about listening to customers, and how curiosity and small refinements have driven growth. Whether you’re an entrepreneur balancing family life or navigating the messy middle of building a product, this conversation is packed with wisdom, heart, and honest perspective! What we discuss with Marina: 0:00 Introduction & Mission 3:34 Product Overview 7:08 Entrepreneurial Journey 10:42 Family Inspiration & Challenges 14:16 Growth & Progress 17:50 Understanding the Customer 21:24 Product Development & Feedback 24:58 Marketing & Messaging 28:32 Lessons Learned & Adaptation 32:06 Reflections & Advice Thank you, Marina! Check out Lufi & Friends at ⁠LufiandFriends.com⁠: https://lufiandfriends.com/ To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training (https://www.millionaireuniversity.com/training)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: Instagram (https://www.instagram.com/millionaire_university_mu/) Facebook (https://www.facebook.com/MillionaireUniversityMU/) Tik Tok (https://www.tiktok.com/@millionaireuniversity_mu?lang=en) Youtube (https://www.youtube.com/channel/UCyG31bPcrqhbjvGsuz-JaXw) Twitter (https://twitter.com/Millionaire_Uni) To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors (https://www.millionaireuniversity.com/sponsors) . Want to hear from more incredible entrepreneurs? Check out all of our interviews here (https://www.millionaireuniversity.com/podcast) ! #entrepreneurship #productbusiness #ecommercebusiness #childrensbooks