A Location in Every Major Metro? Cleaning Grills Across North America | Michael Sutton (Part 2/2)

#804 What does it take to turn a niche home service into a premium brand expanding across North America? In Part 2 of this two-part conversation, host Brien Gearin continues his interview with Michael Sutton, founder and CEO of Grill Hero, digging into the levers that turn a simple home-service into a premium, scalable franchise. Michael breaks down Grill Hero’s membership model (and why convenience beats discounts), how the brand has steadily raised prices by leveling up the customer experience, and what they look for — plus red flags — in franchise partners. He also reveals a brand-new celebrity licensing deal with Howie Mandel and how something as simple as neighborhood lawn signs helped make it happen. The episode wraps with Michael’s vision for expanding Grill Hero into every major North American metro and the systems they’re building to help franchisees grow into multi-unit operators! What we discuss with Michael: 0:00 Subscription Services & Membership Programs 2:13 Pricing Strategy Evolution 4:50 Membership Benefits & Customer Profile 7:16 Howie Mandel Partnership Announcement 9:30 Building the Brand Story 11:40 Franchise Partner Criteria 14:00 Investment Requirements & Territory Structure 16:20 Red Flags & Quality Control 18:40 Growth Vision & Expansion Plans 20:40 Franchise Development Strategy Thank you, Michael! Check out ⁠Part 1⁠ of this episode: https://www.millionaireuniversity.com/podcast/episode/448c71c0/a-location-in-every-major-metro-cleaning-grills-across-north-america-or-michael-sutton-part-12 Check out Grill Hero at ⁠GrillHero.com⁠: https://www.grillhero.com/ To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training (https://www.millionaireuniversity.com/training)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: Instagram (https://www.instagram.com/millionaire_university_mu/) Facebook (https://www.facebook.com/MillionaireUniversityMU/) Tik Tok (https://www.tiktok.com/@millionaireuniversity_mu?lang=en) Youtube (https://www.youtube.com/channel/UCyG31bPcrqhbjvGsuz-JaXw) Twitter (https://twitter.com/Millionaire_Uni) To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors (https://www.millionaireuniversity.com/sponsors) . Want to hear from more incredible entrepreneurs? Check out all of our interviews here (https://www.millionaireuniversity.com/podcast) ! #entrepreneurship #homeservices #homeservicebusiness #grillcleaning #franchise