$1,000/Month Mailing Just 1 Postcard

#836 Want to turn 25¢ postage into a $1,000+ profit mailer — without ever touching a single postcard? In this cross-promoted interview from Nick Loper’s The Side Hustle Show, Nick sits down with Dalton Joyner and Rachel Smith of Big Sky Automation to break down a surprisingly profitable twist on Every Door Direct Mail (EDDM): selling shared postcard ad space to local businesses. They explain how they shrunk their mailings to hyper-targeted neighborhoods (around 2,500 homes) to keep costs low, then filled each card with up to 16 advertisers at around $150 per spot — creating a repeatable extra-income model with strong retention. You’ll hear how they land advertisers (Facebook Messenger, email, and smart targeting like Valpak), why category exclusivity is a huge selling point, how they outsource printing + bundling so they never touch the postcards, and how this “shared advertising” offer can become the perfect foot-in-the-door lead generator for higher-ticket services! What Nick discusses with Dalton and Rachel: 0:00 Introduction to the Every Door Direct Mail Side Hustle 3:58 How This Compares to Valpak and Solo Mail 10:00 Crafting the Outreach Message 11:59 Best Business Types for Shared Mailers 15:00 USPS Every Door Direct Mail Walkthrough 17:52 Printing, Fulfillment, and Cost Breakdown 20:17 Repeat Business and Retention Strategies 23:46 Using Postcards as a Foot in the Door for Agency Services 29:52 Biggest Mistakes and Setting Expectations 34:58 What's Next: Community Boards and Shared Advertising Thank you, Nick, Dalton, and Rachel! Check out ⁠⁠⁠The Side Hustle Show⁠⁠⁠: https://www.sidehustlenation.com/side-hustle-show/ Check out ⁠Big Sky Automation⁠: https://bigskyautomation.com/ To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training (https://www.millionaireuniversity.com/training)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: Instagram (https://www.instagram.com/millionaire_university_mu/) Facebook (https://www.facebook.com/MillionaireUniversityMU/) Tik Tok (https://www.tiktok.com/@millionaireuniversity_mu?lang=en) Youtube (https://www.youtube.com/channel/UCyG31bPcrqhbjvGsuz-JaXw) Twitter (https://twitter.com/Millionaire_Uni) To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors (https://www.millionaireuniversity.com/sponsors) . Want to hear from more incredible entrepreneurs? Check out all of our interviews here (https://www.millionaireuniversity.com/podcast) ! #entrepreneurship #directmail #directmailmarketing #localmarketing #localbusiness #googlebusinessprofile