What is Employee Generated Content?

Are you still pushing corporate content while your team could be your biggest brand booster? In this video, you're diving into the world of EGC (Employee-Generated Content) and learning how it can get 561% more reach than your company’s posts. ✨Create your FREE (lifetime) account at: https://metricool.com/?utm_source=youtube&utm_medium=social&utm_campaign=20250404_egc-content_en&utm_content=longvideo&utm_term=q1 💻 Master all the features of Metricool and amplify your social media strategy with this step-by-step tutorial: https://youtu.be/DBex7-2QcRo?si=Jz4HGfUkkoGMV0AG TIMESTAMPS ⏱️ 00:00 Intro 00:53 What is EGC and why is it special? 01:20 The Authenticity Factor 02:20 Example: Microsoft 03:36 Create a culture that allows it 03:51 Example: Google 04:08 Clear guidance, always! 04:23 Example: Dell 04:49 80/20 Rule 05:00 Metricool 05:56 Recognize the effort WATCH ME NEXT 👇 📺 2025 Social Media Trends: Emerging Marketing & Content Shifts🔥 https://youtu.be/Kt3vAY_SF_E 📺Social Media Tools For Marketing: A Must For Social Media Managers🤌 https://youtu.be/15nfCRPg4uI RESOURCES: ✅ Employee-Generated Content: A Game-Changer for Brands https://metricool.com/employee-generated-content/?utm_source=youtube&utm_medium=social&utm_campaign=20250403_egc-content_en&utm_content=longvideo&utm_term=q1 ✅ Ultimate Guide to Content Marketing in 2025 https://metricool.com/content-marketing-guide/?utm_source=youtube&utm_medium=social&utm_campaign=20250403_egc-content_en&utm_content=longvideo&utm_term=q1 Want to stay updated with weekly marketing and social media news and advice? ✉️ Subscribe to our NEWSLETTER: https://metricool.com/metricools-newsletter/?utm_source=youtube&utm_medium=social&utm_campaign=20250404_egc-content_en&utm_content=longvideo&utm_term=q1 Follow us ⬇️⬇️⬇️⁣ Youtube: https://www.youtube.com/@metricoolapp Instagram: https://www.instagram.com/metricoolapp/ Twitter: https://twitter.com/Metricool Facebook: https://www.facebook.com/metricoolEN/ TikTok: https://www.tiktok.com/@metricoolapp Threads: https://www.threads.net/@metricoolapp #socialmediamarketing #employeegeneratedcontent #egc