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Zapier
Zapier is the bridge I use when GTM can’t be connected to Square Appointments. I create a Zap with a Square “New Appointment” trigger and then push the Lead event into Facebook Conversion API, which makes tracking possible without touching the booking page code.
Pros
- +No GTM needed to send conversions from Square Appointments
- +Easy way to connect Square triggers to Facebook Conversion API actions
- +Works well for quick tracking setups when direct integration is blocked
Cons
- -Requires configuring accounts and mapping fields correctly inside Zapier
Curated by
Md Faisal Amin