Is this your channel?
Google Ads Array
I mention this Google Ads Array doc because product-level sales data is where most people get stuck—especially items with id, price, and quantity. In this setup, I use the array structure so your purchase reporting stays accurate and consistent from the dataLayer to Google Ads.
Pros
- +Helps implement the correct Google Ads items array structure
- +Saves time when building the Custom JavaScript variable for items
- +Improves purchase reporting accuracy with product-level data
Cons
- -Still requires you to map the correct dataLayer fields for your store
- -If you copy without adjusting field names, the tag may not work
Curated by
Md Faisal Amin