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business.reddithelp.com

Reddit Conversion API (CAPI) server-side tracking using Google Tag Manager (GTM)
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business.reddithelp.com

I brought up this Reddit article because deduplication is a core reason we do server-side CAPI in the first place. If you’re sending both pixel and CAPI events, you must understand how Reddit matches them—otherwise you’ll see double counting or inconsistent reporting.

Pros

  • +Explains Reddit’s event deduplication concept
  • +Helps you plan conversion_id strategy correctly

Cons

  • -You still need to implement conversion_id mapping properly in GTM

Curated by

Md Faisal Amin