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Go Product
Go Product
Phlur is my #1 most talked-about brand right now because influencers cannot stop raving about it. The “skin but better” styles like Vanilla Skin and Cashmere Skin are huge, even if that vibe isn’t always my personal thing. My favorites are Strawberry Letter (fresh, green, realistic strawberry) and Tangerine Boy (juicy and vivacious).
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Pros
- +Accessible and easy to sample at Sephora
- +Fun, simple, wearable scents with viral appeal
- +Standouts like Strawberry Letter and Tangerine Boy
Cons
- -Some scents lean “your skin but better,” which may feel too subtle
- -Longevity isn’t always the best across the line
