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untourism.int

UntourismUntourism

untourism.int

I included UN Tourism data because travel demand is one of the underlying drivers for STR performance. I use it as a macro check—then I zoom in to see whether a specific market has durable reasons people actually go there.

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Pros

  • +Useful macro indicator for global travel demand
  • +Good for validating broader travel trends

Cons

  • -Doesn’t replace local STR supply/demand analysis

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