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Ibisworld Product
Ibisworld Product
I pulled IBISWorld-style data because it helps frame domestic travel patterns and how consumer behavior shifts over time. It’s part of building a grounded view of demand, especially when everyone online is making absolute claims.
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Pros
- +Industry framing for domestic travel trends
- +Useful for understanding demand drivers at a higher level
Cons
- -May require subscription for full access
- -Still needs to be paired with local STR metrics
