Rebranding a product package saved the company

David Simnick, co-founder of Soapbox, had a product that was failing. Watch his story about a customer interaction inspiring a rebrand that saved his business. Explore more lessons on branding: https://www.linkedin.com/learning/branding-foundations-18949656?trk=sme-youtube_LIN-CAT-2023-004_learning&src=yt-other Create a Brand Strategy https://www.linkedin.com/learning/create-a-brand-strategy?trk=sme-youtube_LIN-CAT-2023-004_learning&src=yt-other Brand Design Foundations https://www.linkedin.com/learning/brand-design-foundations?trk=sme-youtube_LIN-CAT-2023-004_learning&src=yt-other Brand Strategy: Management of Your Brand Reputation https://www.linkedin.com/learning/brand-strategy-management-of-your-brand-reputation?trk=sme-youtube_LIN-CAT-2023-004_learning&src=yt-other 0:00 - Introduction 0:21 - Where’s the hygiene? 2:05 - An eye-opening Target trip 5:01 - Conclusion 6:37 - Credits #branding #careerstory #linkedin