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Search Everywhere Article
I linked this because it explains the “search everywhere” shift that makes AI brand monitoring a real business opportunity. People aren’t only searching on Google anymore—they’re using AI assistants for recommendations, and that changes what SEO teams need to track.
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Pros
- +Clarifies why AI assistants are changing SEO measurement
- +Gives useful context for building brand monitoring products
Cons
- -It’s conceptual—still requires implementation work to act on it
