Inside LA's Most Unique Plant Nursery | California Native Plants 🪴

Take A Tour Inside Plant Material: How This California Native Plant Shop Became LA's Most Unique Nursery ► Sign up to Shopify https://utm.io/ujpVU ► Explore Shopify Community https://utm.io/ujpVW ► Shop Plant Material https://utm.io/ujpVY ► Watch Episode 1 of Behind the Counter Series: Revenge Of https://utm.io/ujpV0 ► Watch Episode 2 of Behind the Counter Series: Olive Ateliers https://utm.io/ujpV2 –––––––––––––––––––––––––––––––––––––––––––– Behind the Counter, Episode 3: *The Story of Plant Material* 🌱 Plant Material is an ecologically focused and aesthetically minded native plant nursery in Los Angeles, founded by Matt Burrows, who transformed his lifelong passion for gardening into a thriving retail business. The shop has earned recognition as LA's "punk rock plant shop" for its unconventional approach to nursery retail, specializing exclusively in California native plants and goods that celebrate the state's unparalleled biodiversity. Plant Material stands out for its thoughtful curation, refusing to carry the standard plants found at conventional nurseries, and instead offering rare, hard-to-find species sourced from Southern California's top specialty growers. *Founding and philosophy:* Matt Burrows grew up as a gardener and worked in nurseries through college. After years of gardening with his wife as a way to relax, he saw an opportunity to bring his passion full-circle by opening Plant Material—a business that balances his work and life while working with plants every day. *Unique retail concept:* The nursery focuses exclusively on California native plants, positioning itself as both ecological advocate and design destination. Plant Material's highly specific curation emphasizes plants that support native bees, butterflies, birds, and other local wildlife, making every garden a contribution to regional biodiversity. *Expert staff and customer experience:* Despite being small, Plant Material's passionate and knowledgeable staff can design complete gardens for customers without ever visiting their homes. By discussing sun exposure, water requirements, and soil types, they help customers create beautiful, ecologically beneficial landscapes. *Store design:* The retail space features a unique terraced design that works with the natural slope of the land, creating an immersive garden experience where customers descend into plant displays. The shade structures use reclaimed lumber sourced from Angel City Lumber, incorporating extreme-length posts that would otherwise have been discarded. All signage is handwritten, adding a human touch that reflects the shop's ethos. *Sustainability:* Remarkably, the nursery uses less water than a single-family residence despite maintaining extensive plant inventory—a testament to the drought-adapted nature of California natives and careful water management. *Technology adoption:* Plant Material has used Shopify since day one, which allowed them to launch online ordering and in-store pickup within 48-72 hours during critical moments, demonstrating the platform's power for small retail businesses. –––––––––––––––––––––––––––––––––––––––––––– 📍 Plant Material - Glassell Park Garden center 3350 Eagle Rock Blvd Tuesday - Sunday 10AM - 5PM –––––––––––––––––––––––––––––––––––––––––––– 📺 *Watch More Learn with Shopify Video Tutorials:* ► Google Ads Tutorial https://youtu.be/2cuzqB4hjC0 ► Instagram Ads Tutorial https://youtu.be/qw5Utn1np4M ► Meta Ads Tutorial https://youtu.be/lIl6zNPyIEw ► TikTok Ads Tutorial https://youtu.be/8amu7oyZSZM?si=w87zPpWL15Ean46J&t=1767 ►The Official Shopify 1 Hour Tutorial https://youtu.be/roM3wlSqk1c ► The Complete Instagram For Business Tutorial 2025 https://youtu.be/HnLEQziOdPU ► How To Create & SELL Digital Products (+ 6 WINNING Ideas) https://youtu.be/uyhfoxMVErg ► How To Start A Podcast https://youtu.be/RGWnA0_uFYY ► How To Grow a Business on Instagram https://youtu.be/gI3Tc2_Ta2U ► How To Start A Successful Jewelry Business (No Experience Required) https://youtu.be/TUn6no7f290?si=narMBu2ZKuASS2eK –––––––––––––––––––––––––––––––––––––––––––– 🔗 Useful Resources: ► Join our Shopify Community https://utm.io/ujpVU –––––––––––––––––––––––––––––––––––––––––––– *Tools & Resources* ► Sign Up To Shopify Today https://utm.io/ujpVU ► Shopify Masters Podcast @shopifymasters ► 10 Amazing AI Tools For Your Business https://youtu.be/TKAO1ykK994 ► 10 ChatGPT Tips & Tricks https://youtu.be/88tVeKj0-7k ► How to make money with Instagram Reels https://youtu.be/U831lmASZRY ► Mystery Link https://youtu.be/09nWzXMm9Ag –––––––––––––––––––––––––––––––––––––––––––– 🔔 Subscribe to @learnwithshopify for more productivity tutorials and tips for entrepreneurs of all stages. –––––––––––––––––––––––––––––––––––––––––––– #ShopifyBusiness #PlantBusiness #SmallBusinessOwner #RetailEntrepreneur #PassionToBusiness