Sustainability Strategy: Backcasting from Success

In this whiteboard animation, I present backcasting: a different kind of thinking that can help us solve our sustainability problems. As opposed to forecasting, backcasting suggests thinking from a successful future and asking the questions "What did I do to get there?" This builds on the work of Dr Karl-Henrik Robèrt and The Natural Step. It is part of the Framework for Strategic Development (FSDD) developed by The Natural Step. Learn about sustainability for free with short animation videos! Find all sustainability videos and join the community on http://sustainabilityillustrated.com and http://www.youtube.com/learnsustainability Subscribe to receive the latest videos: http://alturl.com/jc8u6 Become a patron: http://www.patreon.com/sustainability. Extra info & links below... Twitter: http://twitter.com/Sustain_Illustr Facebook: http://www.facebook.com/sustainabilityillustrated Videos are created by Alexandre Magnin using years of experience drawing and working as a sustainability consultant with businesses and communities: http://www.amcreative.org ** Resources: Harvard Business Review article: http://hbr.org/2009/09/why-sustainability-is-now-the-key-driver-of-innovation/ Music by Huma-Huma Thank you to our subtitles volunteer: Spanish & Catalan: Josep Simona Portuguese: André Ribeiro Winter