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Communicating sustainability visually & effectively (webinar recording)

2.3K views· 30 likes· 67:37· Oct 6, 2014

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Winning the story wars: https://amzn.to/2ARewn8 Extra info & links below... Twitter: http://twitter.com/Sustain_Illustr Facebook: http://www.facebook.com/sustainabilityillustrated Videos are created by Alexandre Magnin using years of experience drawing and working as a sustainability consultant with businesses and communities: http://www.amcreative.org This video is the recording of a webinar delivered by Alexandre Magnin on October 1st, 2014 on the topic: Communicating sustainability visually & effectively. Webinar was hosted by The Natural Step Canada. During this webinar I introduced the idea that engaging the right brain (intuition, holistic thinking) can be an effective way to communicate sustainability and I offered some free tools to to do that such as: short animation videos, newsletters, social networks where I post images and videos, etc. I also suggest a book by Jonah Sacks, founder of Freerange studio, called "Winning the story wars" as a great tool to tell stories that that inspire people to act and share in today’s overcrowded media marketplace. Resources: Visual, auditory and kynesthetic image: http://www.kdtcompany.com/training-material/basic-training-tools-and-ingredients/definitions/vak-modalities Right brain, left brain illustration by Mindjet http://blog.mindjet.com/2012/05/between-minds-left-brain-vs-right-brain-thinkers/ Vivaldi 4 Seasons illustration by http://irvinggfm.deviantart.com/

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