When and when not to segment your audiences in LinkedIn Ads

Segmenting your LinkedIn Ads audiences can really help your overall performance. It allows you to make creatives, messaging, and even landing pages highly relevant to a particular persona, often leading to more engagement. Learn how I think about when and when not to segment your audiences. Need help with your marketing? Email me at info@mitchellgould.com Follow me on LinkedIn: https://www.linkedin.com/in/mitchell-gould/ Website: https://mitchellgould.com/ 00:00 Introduction 00:10 Audience segments and ad relevancy 00:51 Example of segmenting audiences 01:08 When to segment audiences 01:28 When not to segment audiences 02:36 Conclusion