What is demand generation? (B2B Marketing)

Learn what demand generation is and how to create it in this overview video. Need help with your marketing? Email me at info@mitchellgould.com Follow me on LinkedIn: https://www.linkedin.com/in/mitchell-gould/ Website: https://mitchellgould.com/ 00:00 Introduction 00:07 What is demand generation? 00:21 Quick note on capturing demand 00:45 How to create demand 01:23 Example of demand generation 02:09 Types of channels to build demand 02:27 Conclusion