LinkedIn Ads UTM Tracking Parameters (What They Are and How to Set Up)

Hire me for LinkedIn Ads management 👉 https://mitchellgould.com/consulting Learn how to set up UTM parameters in LinkedIn Ads so you can track your LinkedIn Ads traffic in 3rd party tools like GA4 and your lead details in your CRM. LinkedIn Dynamic URL tracking parameters: https://www.linkedin.com/help/lms/answer/a5968064 Example of UTMs: utm_source=linkedin&utm_medium=cpc&utm_campaign={{CAMPAIGN_NAME}}&utm_content={{CREATIVE_ID}} 00:00 Introduction 00:19 What are UTM parameters? 00:53 Where do you add UTM parameters to LinkedIn Ads? 02:55 UTMs and GA4 example 04:26 UTMs and CRM example 06:01 LinkedIn Ads dynamic URL tracking parameters 07:08 UTM parameters to use with LinkedIn Ads 08:19 Adding UTMs at the LinkedIn Ads campaign level 08:57 A note on other parameters 09:43 Conclusion