LinkedIn Ads Retargeting Tutorial 2025 (Step by Step) Full Setup Guide

Hire me for LinkedIn Ads management 👉 https://mitchellgould.com/consulting In this video, I cover everything you need to know to set up and launch a LinkedIn Ads retargeting strategy. We review everything from conversion tracking to setting up three of the most common ad formats: text ads, single image ads, and lead gen forms. ------------------------------- Course Resources: To access the Google spreadsheets in this video, subscribe to my newsletter: https://mitchellgould.com/retargeting-resources 🔸 LinkedIn Ads Copy Draft Sheet 🔸 LinkedIn Ads Objectives & Ad Formats Sheet 🔸 LinkedIn Ads Naming Convention Example 🔸 Canva Ad Examples Other Links: 🔸 Insight Tag Tracking playlist: https://www.youtube.com/playlist?list=PLHWjvWqoS0kHrD2CmEMOtjHwEjUx8oC_N 🔸 LinkedIn Ads uploading a company list: https://youtu.be/S3UTryCybDs 🔸 LinkedIn Ads UTM parameters: https://youtu.be/4b6DQz_u9Rc ------------------------------- Timestamps: 00:00 Introduction 00:27 LinkedIn Ads course overview 01:27 Course reminder 01:56 LinkedIn Ads retargeting overview 02:48 LinkedIn Ads retargeting notes 05:14 LinkedIn Ads retargeting framework 06:01 LinkedIn Ads retargeting content ideas 07:24 LinkedIn Ads campaign objectives 08:06 LinkedIn Ads ad formats 08:56 LinkedIn Text ad examples 10:02 LinkedIn Single Image ad examples 11:44 LinkedIn Lead Gen Form example 12:11 LinkedIn Ads Library for creative inspiration 12:37 Ad examples I created 13:15 Using Canva to create ads 13:46 Ad creative best practices 14:31 LinkedIn Insight Tag overview 14:57 LinkedIn Insight Tag playlist 15:14 LinkedIn Ads retargeting audience options 16:10 Audience Insights section 16:39 Audience naming convention 18:11 LinkedIn Ads archived audiences 19:16 Account naming convention 21:11 Qualifying a retargeting audience 21:29 Audience exclusions 22:30 LinkedIn Ads audience attributes 23:01 LinkedIn Ads Matched Audiences 23:33 LinkedIn Ads audience exclusion notes 23:56 LinkedIn Ads tracking parameters 24:27 LinkedIn Ads conversion tracking overview 26:51 Budgets and bidding overview 28:45 Important campaign settings to always check 31:00 Where to download leads from Lead Gen Forms 31:23 How to monitor performance 32:41 Demographics performance review 32:55 Delivery metrics – reach and frequency 33:55 Engagement metrics 34:58 Setting up your LinkedIn Ads account 37:26 Adding UTM tracking parameters at the account level 38:27 Adding the LinkedIn Insight Tag to our website 45:16 Creating retargeting audiences 51:03 Setting up conversion tracking 56:20 Creating a campaign group 57:37 Creating a Text Ad campaign 01:02:53 Important note: AND vs. OR selections 01:04:00 Creating a saved audience 01:04:23 Creating a Text Ad campaign continued 01:09:19 Creating a Single Image Ad campaign 01:17:51 Creating a Lead Gen Form campaign 01:27:25 How to view different performance metrics 01:30:59 Conclusion