LinkedIn Ads Avg. Dwell Time (How Long Are Users Viewing Your Ads?)

Hire me for LinkedIn Ads management 👉 https://mitchellgould.com/consulting Taking a quick look at a new metric that's available in some LinkedIn Ads accounts. Average dwell time measures the average time spent in seconds that LinkedIn members view your ads. This will be a great metric to review along with CTR and Engagement Rate to understand how relevant your audiences and creative/messaging are. 00:00 Introduction 00:05 What is average dwell time? 00:13 Is it available in all LinkedIn Ads accounts? 00:36 How can you use average dwell time? 01:30 Anecdotal insights 02:14 Conclusion