LinkedIn Ads and B2B Influencer Marketing - Latest Trends

In this video, I cover LinkedIn's expansion of thought leader ads to first and second-degree connections and how it ties into broader B2B influencer marketing strategies. CNBC Article: https://www.cnbc.com/2024/04/12/linkedin-expands-thought-leader-ads-eyeing-tiktok-and-instagram.html Need help with your marketing? Email me at info@mitchellgould.com Follow me on LinkedIn: https://www.linkedin.com/in/mitchell-gould/ Website: https://mitchellgould.com/ 00:00 Introduction 00:08 A note on thought leader ads 01:25 Humanizing B2B content 01:49 B2B influencers 03:20 Conclusion