Learning from the Best - B2B Marketing Insights from Other Marketers

Post Author: https://www.linkedin.com/in/jordan-chappell-marketing/ Original Post: https://www.linkedin.com/posts/jordan-chappell-marketing_running-ads-for-b2b-businesses-is-hard-activity-7191685417404973057-GK8H? In this video, I break down an insightful post by Jordan Chappell on B2B buyer assumptions versus realistic B2B buyer journeys. My main takeaway is the crucial need to understand your customers' journey to optimize it effectively, ensuring your solutions are seen as the best fit for their problems. For example, does your customer want to review case studies and pricing? Then, ensure you have a few case studies on your website and clear pricing to reduce friction and help your customers through the natural buying process. Need help with your marketing? Email me at info@mitchellgould.com Follow me on LinkedIn: https://www.linkedin.com/in/mitchell-gould/ Website: https://mitchellgould.com/ 00:00 LinkedIn post discussion