In this video, I give a brief overview of the 95-5 rule, a popular rule and theory for approaching B2B marketing. I consider it when determining the strategy and execution for my LinkedIn Ads clients. LinkedIn Article: https://business.linkedin.com/marketing-solutions/b2b-institute/b2b-research/trends/95-5-rule Need help with your marketing? Email me at info@mitchellgould.com Follow me on LinkedIn: https://www.linkedin.com/in/mitchell-gould/ Website: https://mitchellgould.com/ 00:00 Introduction 00:10 What is the 95-5 rule? 01:07 95-5 rule funnel 01:45 Why the 95-5 rule is important 03:26 Conclusion

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