fashion is weaponising community to sell us more clothes

community is the most overused word of 2025. fashion has decided instead of bringing down their prices or increasing the quality of their products, they're instead gonna focus on more events and pop-ups designed to create the illusion of a strong 'community' focus. let's talk about how community trips, coffee cart popups and sports collabs are increasingly featuring in fashion's marketing strategies, and what this means for us as consumers... similar videos if you want to watch more: https://www.youtube.com/watch?v=Dk9jV20DID8 https://youtu.be/nX1EbCLBIx4?si=He_OVGc4LzjztUr1 https://youtu.be/3HZTHsZ4EPI?si=lrOhoJoKlkJCXzQx 📢 massive thanks to Ada for her graphs!! you can do the community washing quiz here: https://asalwaysada.com/fashion-and-the-rise-of-community/ 🫶 thanks sm for watching xx ♡ insta: https://www.instagram.com/katieerobinson_/ ♡ tiktok: https://www.tiktok.com/@katieerobinson_ ♡ threads: https://www.threads.net/@katieerobinson_ 💭 patreon: https://www.patreon.com/c/katieerobinson_ 💌 substack: https://katierobinson.substack.com 🎧 podcast: refashioned (all major platforms) https://open.spotify.com/show/04EWQpOzuf200iOzdZoiyq?si=130c940dae464960 📮 business email only - katie.susfashion [@] gmail [dot com] (pls note i only work with sustainability-focused brands!!) ⏱️ TIMESTAMPS: 00:00 hiii 01:09 PT1: fashion has a BIG problem rn 03:18 the rise of community 06:40 PT2: y fashion is pushing IRL 08:01 value thru identity & exclusivity 09:09 value thru authenticity & understanding 10:27 the OTHER reason for IRL 11:39 PT3: the fallout for consumers 13:43 how should we react? 14:38 BONUS fun thing & final thoughts!!! #2025 #2025fashion #fashiontrends #fashionnews #fashiontrends #antihaul #shopping #whattobuy #sustainablefashion #fashionnews #fashiontiktok #trending #trendingvideo #fyoupage #smallcreator #fashioninfluencer #fashionblogger #socialmedia #socialcommentary #fashioncommentary #londoncreator #community #communitybuilding