The Instagram Algorithm Is Changing - 2025 Update

Thanks to Storyblocks for sponsoring this video! Download unlimited stock media at one set price with Storyblocks https://storyblocks.com/katie 🎬 It’s not just you… Instagram is really weird right now. The algorithm, the content, and the culture of Instagram are going through a massive shift at the moment, and while I find it fascinating - it’s also very frustrating for content creators to try to keep up with. Today we’re gonna analyze what’s changing in the Instagram algorithm, why I think it’s changing, and how you can adapt to keep growing your audience and your business on Instagram. 🎬 Get my team of editors to edit your YouTube videos! 👉🏻 https://www.creatorlymedia.com 💌 get my weekly newsletter (with Reels trends to try & tips!) https://www.katiesteckly.com/newsletter 🚐 Watch my van life / travel channel https://www.youtube.com/@KatieandDan 📸 Follow me on Instagram! https://www.instagram.com/katiesteckly 📕 TABLE OF CONTENTS 📕 00:00 It’s not just you, Instagram is really weird right now 00:29 welcome back to coffee chats with Katie ☕️ 00:48 what’s actually changed on Instagram? 03:55 why though??? Why has instagram changed? 04:39 theory 1) the trial reels impact 06:36 theory 2) short form fatigue 07:16 bonus theory: supply and demand issues 08:09 theory 3) the reels algorithm is kind of a flop tbh 09:47 the instagram story algorithm is broken 12:25 why carousels are on the rise 13:36 no matter what, you need high quality visuals 14:57 THIS is gonna be your new instagram strategy 15:30 CAROUSELS - how to grow with carousel content 18:04 the formula for a viral carousel 18:47 REELS - annoying advice but you need to hear it 21:02 STORIES - the strategy for more views 22:44 BONUS: how to use email marketing with Instagram 24:20 stay strong out there, friends 🫡 🔗 LINKS 🔗 *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission at no extra cost to you. thanks for supporting the channel! 🎧 where I get music for my videos: www.katiesteckly.com/artlist and https://share.epidemicsound.com/6x4f73 📹 Camera Gear: Main camera: https://geni.us/kszve1 Lens: https://geni.us/ks1625 Vlog camera: https://geni.us/kszve10ii Microphone: https://geni.us/djimicmini Tripod: https://geni.us/ksulanzi 👉🏻 See all my gear here: https://katiesteckly.com/gear 👋🏻 ABOUT ME Hey, I'm Katie! I make videos about social media strategy and content creation. In addition to being a YouTuber, I also run a small agency that provides video editing services for YouTubers and podcasters. If you want our help or just want to learn more, check out https://www.creatorlymedia.com ----------------------------------------­-------