In this LIVE, I brought on my friend Nina Zadeh from Sidewalker Daily to talk about how Amazon Influencers can land paid brand deals—because let’s be real, Amazon just keeps throwing curveballs (and the latest terms update is not in our favor). If you’ve been relying only on onsite commissions, this is your sign to diversify your income with partnerships that pay you upfront. Nina’s been on the brand side paying creators, so she breaks down what brands actually look for and how to position your Amazon experience as a real advantage. We talk about a huge mindset shift: you can get paid even if you don’t have a big following off Amazon. If you’re creating Amazon videos, you’re already a UGC creator—and that skill set is valuable everywhere (ads, newsletters, trade shows, internal training… not just Amazon). Nina also shares how to respond when brands come in with the classic “free product, no budget” offer, how to turn inbound messages into paid conversations, why your media kit/portfolio matters, and why she’s team “no rate card.” My biggest takeaway: lead with value, use your Amazon analytics as your hook (units moved, dollars sold), and stop undervaluing your time—because brands are using your content to sell.