How He Built a $20M Agency (Then Cut Revenue to Make More Profit)

▶️ Start diagnosing & fixing what's holding your agency back here: https://bit.ly/42rH6YS In this episode, I sit down with Eddie Maalouf, founder of Bad Marketing, to break down how he scaled his agency from zero to $20M in five years and why he later chose to cut revenue to increase profitability. Eddie walks through the exact pod structure he uses, how each team runs its own P&L, and the profit-sharing model that turns employees into owners. We also dig into why agencies break as they scale, how to think about gross vs net margins, and why personal brand is the strongest lever for attracting better clients and top-tier talent. ► ABOUT 8 FIGURE AGENCY We help agencies get out of the feast or famine cycle by creating predictable cash flow, increasing profit margins, and ensuring you can hit your goals every year. This is done through better operational processes and smarter management decisions. It doesn’t matter if you’re just getting started or are already well established; our proven system has been battle-tested by hundreds of agencies worldwide and is guaranteed to deliver results faster than anything else out there today. Now’s the time for a change, book your free systems audit today to see how we can help. ► OTHER VIDEOS: ▶️ How Top 7–8 Figure Marketing Agencies Automate Ops With Custom AI ✅ https://youtu.be/axjteRpGhfc ▶️ How We Automated the Entire CRM Process for a $5M/Year Business (Best AI CRM Build of 2026) ✅ https://youtu.be/vSXKPYASc9k ► STAY UP TO DATE 🖥️ Website - https://8figureagency.co/ 💙 Twitter (X) - https://twitter.com/jordan_ross_8F