A new year is about to start, and I know “rebrand yourself” videos are already everywhere—so I wanted to make one that’s actually doable (and cozy). In this video, I break rebranding down into what it really is: a personal transformation where you intentionally redefine how you show up and align your identity with your goals. It’s not just a glow-up—it’s a grow-up. And as a physics PhD girlie, I’m basically here to be the external force that gets you moving now, because starting from rest is the hardest part. I walk you through two “simple” steps: ideation and implementation. First, I help you visualize your ideal self like a persona—what their day looks like, how they carry themselves, and what they prioritize. Then I show you how I set my own goals (personal, interpersonal, academic, and social media) and break them down into specifics. After that, we get into the action part: start small, build momentum, track habits (journal, habit tracker, Notion), and create accountability—like how I used vlogmas to challenge myself to upload consistently while juggling PhD life. And because life isn’t perfectly aesthetic 24/7, I also talk about romanticizing the journey and embracing setbacks. Rest is part of the rebrand too. Plus, I made a free rebranding template to help you start.