In this conversation, Mike Hambright and Cris Chico delve into the intricacies of inbound lead generation, particularly focusing on the advantages of inbound leads over outbound leads. Cris shares his extensive experience in the real estate industry, discussing the evolution of lead generation strategies, the effectiveness of Facebook ads, and the importance of brand building. They also explore the differences between DIY marketing and hiring an agency, emphasizing the need for a foundational understanding of marketing to effectively manage lead generation efforts. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind: Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you’re already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply Investor Machine Marketing Partnership: Are you looking for consistent, high quality lead generation? Investor Machine is America’s #1 lead generation service professional investors. Investor Machine provides true ‘white glove’ support to help you build the perfect marketing plan, then we’ll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com Coaching with Mike Hambright: Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike’s East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there’s no 15-30% agent mark up through this platform! Register here: https://myinvestorinsurance.com/ New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you’ll get trained by some of the best real estate investors in America, and partner with them on deals! You don’t need $ for deals…we’ll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club —-------------------- 🎧 Subscribe to the Podcast Apple → https://podcasts.apple.com/us/podcast/investor-fuel-real-estate-investing-show/id943707421 Spotify → https://open.spotify.com/show/0yjlEMMn52BRrrlhfxCn4S?si=48f4b577276246e6 YouTube → https://www.youtube.com/@investorfuel 🤝 Stay Connected with Mike Follow on Facebook → https://www.facebook.com/realmikehambright Follow on Instagram → https://www.instagram.com/realmikehambright/ Follow on Linkedin → https://www.linkedin.com/in/mikehambright 📈Free Training and Resources for Professional Real Estate Investors Acquisitions Manager Hiring Guide → https://my.investorfuel.com/if-lm-optin-acquisitions-guide COO Hiring Guide → https://my.investorfuel.com/mm-lm-coo-hiring-guide Executive Assistant Hiring Guide → https://my.investorfuel.com/mm-lm-ea-hiring-guide Fuel 5 → https://my.investorfuel.com/mm-lm-fuel5 Triple Your Profits Masterclass → https://go.investorfuel.com/triple-your-profits 🏠Free Training and Resources for New Real Estate Investors Rehab Live → https://my.investorfuel.com/rehab Find Your First Deal in 5 Days challenge → https://go.investorfuel.com/find-your-first-deal-5-day-challenge Join My next 4 Day Live Training Event (Virtual) https://investorlaunchpad.com/ 💼 Guest Resources Connect with Cris Chico on social media: Cris Chico's YouTube Channel https://www.youtube.com/@flipanywhere 💼 Show Resources 00:00 Introduction to Inbound Lead Generation 03:08 The Evolution of Lead Generation Strategies 05:55 Inbound vs Outbound Lead Generation 08:55 Deep Dive into Facebook Ads 11:48 Understanding Lead Quality and Friction Points 14:57 The Importance of Brand Building 18:04 DIY vs Agency Model in Lead Generation

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