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Your Coaching Offer Is Failing Because You Skipped This Step

381 views· 32 likes· 19:37· May 14, 2026

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💸 [ FREE NICHE QUIZ]: https://www.innerglowcircle.com/niche/?utm_source=DScotYT&utm_campaign=GPTC+DScot+YT&utm_id=GPTC-DScot If you’re trying to build a profitable life coach business, your offer cannot be based on guessing, hoping, or copying what every other business coach online is doing. In this episode of Six Figure Certified, Liv Chapman breaks down how to use market research to create coaching offers your ideal clients actually want, need, and are willing to pay for. Whether you’re exploring life coach certification online, looking for business ideas, growing a coaching side hustle, or wondering how to start a business with no money, this conversation will help you understand why client language, real data, and clear problems matter more than a pretty package. If you’re a coach, aspiring coach, or one of the many female entrepreneurs ready to make money online through coaching, this episode will show you why smart research may be the missing piece between “crickets” and clients. ✦✦✦✦✦✦ 👀 Here are some other videos you might enjoy 6 Real Income Examples Every New Coach Needs to See: https://youtu.be/CcoRWWpvvs0 They're Not Paying for Your Past, They're Paying for Their Future: https://youtu.be/xo--MweoWos From Gym Owner to Multi–6-Figure Coach (with IGC Grad Kaitlin Anthony): https://youtu.be/LYIWgtOoF-k 00:00 Introduction to Market Research for Coaches 02:47 Building a Hypothesis for Market Research 06:08 Gathering Quantitative and Qualitative Data 08:56 Methods for Conducting Market Research 11:57 Analyzing and Utilizing Market Research Data 15:14 Final Thoughts and Resources for Coaches ✦✦✦✦✦✦ ✨ Who is Liv Chapman I’m Liv Chapman, Co-Founder and CEO of Inner Glow Circle, a global training company for women coaches and entrepreneurs. I help women turn purpose into paid work and build businesses that feel aligned, profitable, and sustainable. After leaving a career as a public school teacher, I found coaching and brought my background in education and leadership to scale Inner Glow Circle into one of the fastest-growing companies in the coaching space. Today, I lead the IGC vision and team while training thousands of women worldwide to trust their desires, use their life experiences as fuel, and get paid for the work they love. I’m also the author of Old Soul, New Money, an upcoming Hay House book. Follow me on Instagram https://www.instagram.com/innerglowcircle/ ✦✦✦✦✦✦ More things you’ll want to check out! Book a call with our Admissions Team: https://www.innerglowcircle.com/call/?utm_source=DScotYT&utm_campaign=GPTC+DScot+YT&utm_id=GPTC-DScot+YT Watch our “ICF Credential in Under 5 Minutes” video https://www.youtube.com/watch?v=462mdxd-NMM&t=1s 💸 If You are already coaching book a FREE business strategy session with team IGC⁠: https://www.innerglowcircle.com/strategy/?utm_source=DScotYT&utm_campaign=GPTC+DScot+YT&utm_id=GPTC-DScot+YT ✦✦✦✦✦✦ #marketresearch #marketresearchforcoaches #coachingbusiness #coachingoffers #coachingniche #idealclient #clientresearch #coachingpackage #howtocreateacoachingoffer #lifecoachbusiness #ICFcoaching #coachingcertification #businessbuildingforcoaches #coachingclients #coachingcontentstrategy #coachingmarketing #coachingsales #surveysforbusiness #clientlanguage #howtosellcoaching

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