Dave Gerhardt's journey: From solo creator to CEO of a knowledge business

Turn “I make content” into “I run a business” in 2026. Most knowledge-based creators are still operating like freelancers, even when they are running six or seven figure businesses. This webinar is a practical conversation about the mindset and systems shift from being a solo creator who makes learning content to being the CEO of a knowledge company. Dave Gerhardt (Founder @ ExitFive) and Holly Xiao (Head of Marketing @ HeyGen) will break down what changes when you stop thinking in posts and start thinking in products, teams, and systems. They will cover how to scale yourself as a team of one, when and who to hire, and how to use AI as your first “department” instead of over-hiring. In this webinar, you'll learn: -Why shifting from solo creator to company owner changes how you think about offers, revenue, and your time. -How to design and structure a knowledge business (not just a content schedule). -The biggest lessons Dave learned from going solo → team → scalable company (including what he’d do differently). -Why this shift matters even more in the age of AI, when content is everywhere and attention is scarce. -Practical ways to use AI as your “first department” for content, marketing, and operations instead of over-hiring. Watch live here on YouTube, but to join the conversation and ask questions, register in the HeyGen Community here: https://community.heygen.com/public/events/dave-gerhardts-journey-from-solo-creator-to-ceo-of-a-knowledge-business-qkyyl20ou8