how i'm growing my small business: marketing tips & embroidery process 🪡

In today’s studio vlog, I’m taking you behind the scenes of Han'made to talk about the shift in social media marketing and how I’m growing my small business in 2024. From "day trading attention" to deep-diving into brand strategy, I'm sharing everything I'm learning. I🎨 Connect with me: Instagram - https://www.instagram.com/hanmade.art.studio Website - https://www.hannahashman.co.uk Substack - https://creativebecoming.substack.com/ Chapters: 00:00 My current marketing strategy & "Day Trading Attention" 01:43 Why follower count doesn't matter (Interests vs. Followers) 04:02 Using YouTube Shorts and Pinterest for SEO 05:01 Batch creating content for a product business 06:50 Reviewing Pip Decks for brand and story tactics 09:47 How to create a 15-second hook for your videos 12:15 Applying branding concepts to client work 14:15 Packing up for the studio & garden update 17:34 Analysing LinkedIn impressions (1,600 from 30 connections!) 19:53 Quick social media editing in CapCut 21:23 Unboxing Paint by Numbers (Arterium) 23:20 My process for brand collaborations 26:40 Setting up the easel and first paint strokes 32:53 Organising the Art Trolley (Hobbycraft Haul) 36:56 Progress update on the daisy painting 38:50 Tuesday at the studio: Embroidery setup 41:25 Digital design and embroidery software walkthrough 43:25 Choosing thread colours & the first stitch 45:50 Meeting with Pip Decks & final business thoughts This video and description contain affiliate links. If you click on one of the product links, I’ll receive a small commission at no extra cost to you. This helps support the channel and allows me to continue to make videos like this. Thank you for the support!