Comparing Alura and EverBee

I just tested Etsy’s brand-new Marketplace Insights Tool — but here’s the catch: it’s only available for Etsy Plus users. In this breakdown, I’ll show you how to access it, what it actually does, and whether it’s worth paying for. You’ll learn: • How to find and unlock the new Marketplace Insights tool inside your Etsy dashboard • What Etsy Plus actually gives you (and how much real value you’re getting for $10/month) • A walkthrough of the tool’s features — from keyword research to competition insights • How it compares to third-party tools like Alura and EverBee • The real truth about Etsy Plus — when it’s worth it, and when to skip it • My honest take on how to use this for smarter keyword targeting and product validation • Why demand is the #1 factor Etsy sellers overlook — and how to check it before listing anything If you’re wondering whether Etsy Plus is finally worth it — or just another subscription trap — this is for you. #EtsySellerTips #EtsySEO #EtsyPlus #EtsyGrowth #EtsyTools Grow faster than 99% of Etsy shops 👇 Steal my $540K shortcut & skip the struggle 👇 👉 https://www.skool.com/etsygamesvip/about 💻Try Alura For Free Here: https://www.alura.io/?via=LLETSY 📚Etsy SEO Revealed FREE eBook- Learn and understand Etsy SEO to help you grow your business. Download it for free here: https://www.handmadeandbeyond.com/etsyseosuccess 🚀Etsy Quickstart Free Guide- A quick guide to help you get your Etsy business off the ground. Download it for free here: https://www.handmadeandbeyond.com/quickstart Watch These Grow & Improve Your Etsy Business👇 https://youtu.be/J-jysEC-rqs https://youtu.be/XoBckxhk5iw 00:00 New Marketplace Insight Tool 00:08 The Catch: Only for Etsy Plus 00:25 How to Access Marketplace Insights 00:38 What Etsy Plus Actually Is 01:14 Etsy Plus Benefits and Costs 02:55 Marketplace Insights Overview 03:04 Using It for Keyword Research 03:36 Search Volume and Competition Explained 04:48 Similar and Exploratory Terms 05:26 Competitor Analysis 05:50 Why Third-Party Tools Are Still Better 06:43 Comparing Alura and EverBee 07:09 When Etsy Plus Might Be Worth It 07:35 Why Demand Matters More Than Anything 08:07 How to Check Demand and Competition 08:33 Final Thoughts + Etsy VIP Program Invite