Optimizing your website for Search Engines to generate leads for your business is a strategy used by millions of companies around the globe. With all of the information (and misinformation) out there, it can be difficult to know where to start with SEO, and if it's even a viable strategy for your business or not. In this session, Senior SEO Strategist Adam Di Frisco will cover all of the basics of SEO: - What is SEO and how successful can it be as a marketing strategy? - Is SEO a worthwhile strategy for your business? - What is the ROI on SEO? - How to get started developing an SEO strategy Join us for an hour that will prepare you to start getting leads from online searchers and kickstart your business's digital marketing strategy! Presenter is Adam Di Frisco!

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