Jan 4th Google Series: 10 Steps For Better Email Marketing

Description: Email marketing remains one of the best lead-generation and nurturing strategies, with solid ROI and better access to reporting than almost anything else. However, a lot has changed in the past few years with deliverability, tracking and access to automation. We’ll cover some of the best practices of inbound marketing and email automation to get your emails opened and to elicit real action from your prospects. After this session, you’ll be able to: -Attract new prospects by building compelling email content -Build an email campaign designed to convert -Automate your follow-up to engage interested prospects without spamming