Most entrepreneurs have too many ideas and not enough money. Evaluating how to spend your money and make choices for the activities that will have the most impact can be a hard thing to know how to do, initially. Many businesses struggle to get their name out and also struggle how to communicate their differentiation. Key takeaways include: -Common challenges facing small business and women-owned businesses – data from all over the world -Big business tactics that make sense for small business -Best strategies for creating awareness of your brand or product – examples for different types of businesses Presenter: Rebecca Pearson

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