Are Protein Pumped Groceries Worth Paying Extra?

I bet you didn't know there are rules about what brands can and can't say on their packaging when it comes to protein... Well, we're breaking down what those rules are, how brands (sometimes) stretch them with clever marketing, and where to go for the best value for money protein foods. If you want to shop smarter and live better, this one is defo for you! 💖 Get the Grocery Dad newsletter FREE: https://bit.ly/3FaNECL 📢 Become a @grocerydad member today and get a bunch of nice perks while supporting the channel to spread the smarter shopping message: https://www.youtube.com/@grocerydad/join ⚡Shop my favorite kitchen essentials on Amazon: https://www.amazon.com/shop/grocerydad CONNECT WITH ME: 🌍 My website: https://grocery-dad.com/ TIMESTAMPS 00:00 - Intro 00:16 - The Protein Truth 01:56 - Claims On Pack 03:01 - High Protein 03:29 - Good Source 03:54 - More Protein Than Before 04:22 - Serving Sizes 05:46 - What Is Protein Digestibility 06:34 - Marketers Getting Creative 07:37 - Watch Out For The Health Halo 08:35 - Better Value For Money Protein 09:30 - How To Get 100g of Protein Today 09:56 - Outro PROTEIN CLAIMS RULES IN UK/AU The rules in the UK are based on retained EU Regulation (EC) No 1924/2006 on nutrition and health claims. These claims are generally based on the percentage of the food's energy (calorie) content that comes from protein: High Protein - At least 20% of the energy value of the food must be provided by protein. Source of Protein ("Good Source of Protein" is an equivalent claim) - At least 12% of the energy value of the food must be provided by protein. Increased Protein (A "relative claim" or "increased in a nutrient" claim) - The increase in content must be at least 30% compared to a non-modified reference food, AND the food must also meet the conditions for the "Source of Protein" claim. The rules in Australia are governed by the Australia New Zealand Food Standards Code (Standard 1.2.7 – Nutrition, health and related claims). These claims are typically based on the absolute amount of protein per serving. High Protein - Must contain at least 10g of protein per serving. Source of Protein ("Good Source of Protein" is an equivalent claim) - Must contain at least 5g of protein per serving. Increased Protein (A "comparative claim") - The food must contain at least 25% more protein than the same amount of a reference food (a food of the same type without the change in protein), AND the food must also meet the conditions for the "Source of Protein" claim (i.e., at least 5g per serve). DISCLAIMER This description contains affiliate links. If you click and make a purchase, I may earn a small commission at no extra cost to you. Thank you for supporting my channel!