Increase Lead Quality With This Simple Shift

Work with me: https://altagency.com/pgs?video=klmHTPsAVfk Get my free weekly advice: https://get.altagency.com/newsletter?video=klmHTPsAVfk 👉 If you liked this video, check out: How I Scale Profits Without The Headcount: https://youtu.be/XJfV767A3bc?si=LgUXSuPo4pHCDXQ4 — — — — 💥Let’s keep the conversation going and dive deeper into the topics of this video in the comments below! — — — — 🚀 Ready to add more leveraged and profitable income streams like training, consulting, and digital products to your agency? See how we can help 👉 https://altagency.com/pgs ———————————— In this video, I'm sharing a clip from one of our recent AltAgency group consulting calls where I break down exactly how to attract higher quality leads and better clients (without spending more on ads or creating new offers). You'll discover: - Why most lead generation advice targets the wrong problems - How to speak to your ideal client's "champagne problems" - The simple messaging shift that attracts premium clients - Why low-ticket offers don't always lead to high-ticket sales - How to position your services to attract established businesses This is a behind-the-scenes look at one of the ways we help agency owners and service providers build more profitable, sustainable businesses. ———————————— Follow Me On: https://www.instagram.com/gregoryjhickman/ https://www.linkedin.com/in/gregoryjhickman/ ———————————— My Story: ☉ 2004-2013: Spent a decade in traditional agencies, working with clients like Pepsi, AT&T, and NY Jets. This was with both agencies and boutique firms before finishing client side at Cabela’s where I hired and managed large and boutique agencies to execute our strategies. Started my own agency on the side. ☉ 2014: Sold my house, quit my job proposed to my now wife, and went all in on my first my first agency. Failed miserably. ☉ 2015-2017: Pivoted and launched [System. ly](), a marketing automation firm. Grew to about $60-$70k/month serving clients like Dan Martell, Jasmine Star, and Chris Ducker but felt trapped in the traditional agency model that I had just escaped. My mentor Dan told me to get out of the agency model and I did. ☉ 2017: In Feb, accidentally stumbled upon the AltAgency™ model selling my first training and consulting offer. That offer hit a 7-figure run rate in 11 months. Wound down agency revenue to a small number of manageable clients to stay sharp. ☉ 2018-2019: Hit first of many six-figure months with 40%+ profit margins using the new model. ☉ 2020-2022: Doing $1M+ per year but team grew, margins shrank. The stress was overwhelming with constant pressure. Something had to change as I was falling out of love with how we did things. ☉ 2023: Downsized my team, and engineered our business model and my schedule for profit, fun, and freedom. Best profit year to date (47%), took home mid-6-figures in income, working 25 hours a week and clients have been the most happy since we started. ☉ 2024: Team is lean, fun, and highly profitable and doing high 6-figures in income/profit working 3-4 days per week. I take both my kids to and from school every day, mountain bike on Wednesdays and Fridays, and enjoy multiple family vacations each year. I make these videos to share how the AltAgency™ model works for me and how it’s helped over 800+ other agency owners and service providers escape the trap of the traditional agency. I want to show you how to build a wildly profitable business that gets you paid for your expertise and that serves you, not consumes you. Let’s blaze a new trail together, Greg ———————————— ⌚️Timestamps 00:00 Optimize Messaging for Ideal Clients 05:40 "Efficiency Strategy for Agency Owners" 06:41 Targeting High-Quality Leads 11:35 "Join Our Agency Growth Program"