Calculate Digital Marketing Budget (For Beginners)

Are you building your first digital marketing budget plan? 💸 You got this! In this video, I will show you the step by step on the process for calculating your digital marketing budget. There are many different ways on calculating your digital marketing budget, but this is one of my favourite methods as it is completely scalable and data-driven where you can build a realistic budget forecast. 🚀 📥 *RESOURCES or LINKS MENTIONED IN THIS VIDEO* Digital Marketing Budget Template - Free Download: https://graceleung.ck.page/70294c51b4 WordStream Search Advertising Benchmarks 2023 https://www.wordstream.com/blog/ws/2023/05/15/google-ads-benchmarks 📌*Timestamps* 00:00 Intro 00:49 Step 1 Identify your campaign target KPI 01:49 Step 2 Determine the average transaction value 02:30 Step 3 Determine the conversions target 03:54 Step 4 Determine channel strategy and set conversions target 06:07 Step 5 Determine conversion rate 06:56 Step 6 Calculate traffic target for each channel 07:37 Step 7 Determine Average Cost per Click (CPC) 08:27 Step 8 Calculate media budget and sum them up 10:37 Bonus Tips!! 12:39 Keep track of marketing metrics 🚀 *WORK WITH ME* https://www.graceleung.com/connect/ 👋 *WHO AM I* I’m Grace, a digital growth marketer who is fascinated by anything digital and growth related. I’ll share what works (and what’s not)! ☕️ *BE MY FRIEND* LinkedIn: https://www.linkedin.com/in/grace-leung-yl/ #digitalmarketing #marketingbudget #marketingforbeginners *COPYRIGHT © GRACE LEUNG. ALL RIGHTS RESERVED.* *UNAUTHORIZED COPYING, REPRODUCTION, DISTRIBUTION, OR ANY OTHER FORM OF USE OF THIS CONTENT—INCLUDING REPURPOSING, MODIFYING, OR REPRESENTING IT AS YOUR OWN—WITHOUT EXPRESS WRITTEN PERMISSION FROM GRACE LEUNG IS STRICTLY PROHIBITED.*