How Braze Securely Scales AI with Gemini and NotebookLM

Featured in this video: Spencer Burke, Senior Vice President of Growth, Braze Executive summary: Braze is a leading AI-powered customer engagement platform that helps some of the world’s largest consumer brands deliver better, more personalized communications to their customers. As Braze explored adopting generative AI, the company focused on two critical requirements: ease of use and enterprise-grade security. Braze began with a small, global pilot of Gemini within Google Workspace to understand where AI could add value across teams and regions. Because Gemini is embedded directly into familiar tools like Gmail, Sheets, and Meet, adoption accelerated quickly and unlocked new creative and operational possibilities. Teams now use Gemini to save time, reimagine workflows, and do work that wasn’t previously possible. From automated meeting notes to advanced data synthesis with NotebookLM and insight discovery through custom Gems, Braze is using Google Workspace with Gemini to work smarter, faster, and more creatively. Challenge: As a fast-growing, globally distributed company, Braze needed secure, intuitive AI tools that teams would actually adopt. The organization wanted to save time, unlock creativity, and enable new capabilities, without disrupting workflows or compromising security. Solution: Braze piloted Gemini within Google Workspace across teams and geographies to identify high-impact use cases. Because Gemini is integrated across Workspace—Gmail, Sheets, Meet, and Chat—it became a natural extension of daily work. Teams also adopted NotebookLM to process and interrogate large datasets, particularly in compliance-heavy workflows, and created custom Gems to analyze inbox data and surface themes from sales wins and losses. Results: With Gemini embedded across Google Workspace, Braze has seen strong adoption and meaningful productivity gains. Meeting recordings, transcripts, and automated notes in Google Meet are now a routine part of workflows, delivering significant time savings at scale. NotebookLM enables teams, especially in compliance, to synthesize and analyze large volumes of data more efficiently, while custom Gems turn inboxes into structured sources of insight. Together, these tools have helped teams work faster, uncover new insights, and rethink how AI can support their roles. What is Google Workspace → https://goo.gle/45BsE1W Set up Google Workspace → https://goo.gle/4q8r3t1 Subscribe to Google Workspace → https://goo.gle/GoogleWorkspace Try Google Workspace with Gemini → https://goo.gle/45FrVNh Follow Google Workspace on X → https://goo.gle/3YpmHS0 Follow Google Workspace on Facebook → https://goo.gle/4q8cZja Follow Google Workspace on LinkedIn → https://goo.gle/49Eqjpw Follow Google Workspace on Instagram → https://goo.gle/44Xs4eL Follow Google Workspace on TikTok → https://goo.gle/4qijGio Follow Google Workspace on Threads → https://goo.gle/4so5XYS #GoogleWorkspace #GoogleWorkspaceWithGemini