The Ultimate Guide to Marketing Your Small Business [2024]

Need an easy way to pay your sub-contractors, freelancers, or venders? Try Melio! It's free and super easy to use: https://go.melio.com/gillian Today, I'm breaking down the essentials of the ultimate guide to marketing your small businesses in 2024, no marketing expertise required! We’ll dive into the straightforward 5W Marketing Strategy, focusing on the 'what', 'who', 'how', 'where', and 'work' aspects to consistently attract customers. 🔹 The 100K Method Podcast Series: https://gillianperkins.com/the-100k-method/ 0:00 Intro - the 5W marketing system 0:51 WHAT - product positioning 9:33 WHO - define your target market 12:40 HOW - marketing strategy 19:31 WHERE - how to choose what platforms to use to market 24:35 WORK - steps to implement your new marketing system // WHAT TO WATCH NEXT How to Get Anyone's ATTENTION https://youtu.be/TzTm8rXbfmA?si=U7joY1gXUp7-TcZw How to Write a Crazy-Effective Sales Page (+ free template!) https://youtu.be/nOADKNAUwZ0?si=ptWMElPzQMMLlEmU Here's what I'd do if I had to START OVER. https://youtu.be/bWexf0CQbRs?si=2sX-KNLvbVCFrlUC Bookkeeping Basics for Small Business Owners (free template!) https://youtu.be/itpCtsopKTI?si=V1wm2S_UsArj3B0k Make Money Selling DIGITAL PRODUCTS [Getting Started Guide] https://youtu.be/yrHZsyGmzM0?si=mBRW5OsMsr1U1smE // LINKS Learn more about Gillian and find resources to build your online business: https://www.gillianperkins.com Follow Gillian on Instagram to get a BTS look at what it's like to be a digital entrepreneur: https://www.instagram.com/gillianzperkins/ // FILMING EQUIPMENT Main camera: https://amzn.to/3rhibrl Clip-on lav mic: https://amzn.to/46DwN4n Tripod: https://amzn.to/2w7sIJ6 Main light: https://amzn.to/3HHHhFX Other lights: https://amzn.to/2OKhzEv RBG light strip: https://amzn.to/3WmuPiR NOTE: This description may contain affiliate links to products we enjoy using ourselves. Should you choose to use these links, this channel may earn affiliate commissions at no additional cost to you. We appreciate your support!