If your launches aren't working anymore... you're not the only one. (w/ Alex Cattoni)

Get your website ranking in Ai AND traditional search tool with Search Atlas. Here's the link to give it a try: https://searchatlas.com/?utm_source=gillian_perkins&utm_medium=influencer_youtube&utm_campaign=q1_inf_cam&utm_content=primary_link Personal branding and online business strategy are evolving fast—and in this video, I sit down with Alex Cattoni to break down what’s actually working right now. We talk through her transition from client work to scalable programs, why community and live interaction are outperforming automation, and how marketing has shifted post-COVID. You’ll also hear what she’s planning next, including a return to high-level strategy and how she’s thinking about AI as a tool for creativity—not a replacement for it. If you want to build a more sustainable, modern online business, this conversation will give you a clear perspective on where things are headed. TIMESTAMPS 00:00 Intro 04:01 Key decisions that shaped business growth 06:35 Mastermind structure and community dynamics 12:15 Media features and building authority 14:16 Launch strategy trends 19:04 Engagement and connection in modern marketing 20:33 Search Atlas 22:19 Email launch links 26:00 The current state of webinars 34:21 What worked in 2025 (wins and lessons) 37:30 Plans for 2026: personal brand and strategy 39:22 AI and the future of creativity 🔹 Watch my free YouTube workshop to learn how to get your first 1,000 subscribers in just 3 months: https://creatorfasttrack.com/workshop-registration 🔹 Want to see exactly how my most profitable funnels work? Watch me break down one of my $100K sales funnel here: https://gillianperkins.com/bts 🔹 Get my Small Business 101 course for FREE: https://gillianperkins.com/free-training-small-business-101/ // WHAT TO WATCH NEXT - what to focus on in the FIRST WEEK of starting an online business: https://youtu.be/O8wIhknoQpk - 5 Practical Steps to Start Your First Business (as a Stay-at-Home-Mom): https://youtu.be/gvGLoRQUQe8 - Why I'm RADICALLY Changing My Business Model for 2025 (and maybe you should to...): https://youtu.be/SySD3KaMJ7E // LINKS Learn more about Gillian and find resources to build your online business: https://www.gillianperkins.com Follow Gillian on Instagram to get a BTS look at what it's like to be a digital entrepreneur: https://www.instagram.com/gillianzperkins/ // FILMING EQUIPMENT Main camera: https://amzn.to/3rhibrl Clip-on lav mic: https://amzn.to/46DwN4n Tripod: https://amzn.to/2w7sIJ6 Main light: https://amzn.to/3HHHhFX Other lights: https://amzn.to/2OKhzEv RBG light strip: https://amzn.to/3WmuPiR NOTE: This description may contain affiliate links to products we enjoy using ourselves. Should you choose to use these links, this channel may earn affiliate commissions at no additional cost to you. We appreciate your support!