How AWS Is Powering the Future of Major Sports | Interview with Julie Souza at re:Invent 2025

How are the world’s biggest sports leagues using cloud, AI, and real-time data to transform the fan experience and elevate performance? 🏆⚡ In this GetConnected interview, host Mike Agerbo talks with Julie Souza at AWS re:Invent 2025 to explore how AWS is reshaping the global sports landscape. Julie dives into how top leagues — including the NBA, Formula 1, PGA TOUR, NFL, and German Bundesliga — are using AWS to unlock new insights, improve athlete safety, streamline operations, and deliver deeper storytelling to fans worldwide. We cover: • AI and machine learning for real-time analytics • Next-gen fan engagement through personalized data • Cloud-powered broadcast enhancements • Predictive insights for team strategy and player performance • How sports organizations are scaling globally with AWS infrastructure Whether you're a sports fan, tech enthusiast, or industry pro, this interview reveals how the future of sports is being built behind the scenes — in the cloud. 👇 Watch the full conversation now. 🔖 Hashtags #AWS #AWSreInvent #AWSCanada #AWSSports #NBA #torontoraptors #Formula1 #PGATour #NFL #Bundesliga #SportsTech #AI #MachineLearning #CloudComputing #FanExperience #DataAnalytics #GetConnected #MikeAgerbo ----- GetConnected brings you technology news, inspiring tech stories, and tips for digital living at home and work. For more tech advice, editorial reviews, tutorials, connect with us, on social, watch, listen, and subscribe to our channel. Website: https://getconnectedmedia.com/ Facebook: https://facebook.com/GetConnectedMedia Instagram: https://instagram.com/GetConnectedNow Twitter: https://twitter.com/GetConnectedNow YouTube: https://youtube.com/user/GetConnectedTVShow 🎙️Listen to GetConnected on the podcast here: https://getconnectedmedia.com/listen 🎥 Watch GetConnected's Tech Talk news segment on Global News every week or watch here: https://getconnectedmedia.com/watch