The Truth About the Santa Claus Rally

Ken Fisher, founder, Executive Chairman, and Co-Chief Investment Officer of Fisher Investments, discusses the “Santa Claus Rally” and other popular seasonal investing adages. Ken explains that while seasonal investing concepts like the “Santa Rally,” “Sell in May” and the “January Indicator” are frequently cited by investors, they fail to hold up when under proper statistical analysis. Ken argues these calendar-based adages are often the result of a few extreme examples skewing the averages rather than reliable patterns. Because the market pre-prices all widely known information, Ken says reliance on simple timing strategies like seasonal investing myths is ineffective. If making money were as easy as following a calendar, he believes the market would have already priced those opportunities away. For more of Ken Fisher's thoughts on the markets, visit us at https://www.fisherinvestments.com. To make sure you never miss an update, subscribe to our channel: https://www.youtube.com/@fisherinvestments?sub_confirmation=1. Have any feedback on this video? We would greatly appreciate if you could complete this 1-minute survey: https://fi.co1.qualtrics.com/jfe/form/SV_6Vw1ezlogR044S2?VideoCode=KFWeekly24Dec2025 Want to learn more about the insights and support our clients enjoy? Explore Fisher Investments' free educational webinars: https://www.fisherinvestments.com/en-US/insights/webinars To learn more about Fisher Investments’ reviews of markets and financial topics, download the Fisher Market Insights Mobile App, available for iOS on the App Store (https://apps.apple.com/us/app/fisher-investments/id1169932255) and for Android on Google Play (https://play.google.com/store/apps/details?id=com.fisher.investments&hl=en_US). Connect with Fisher Investments on: • Facebook - https://www.facebook.com/FisherInvestments • X - https://twitter.com/fisherinvest • LinkedIn - https://www.linkedin.com/company/fisher-investments • Instagram - https://www.instagram.com/fisher.investments • TikTok - https://www.tiktok.com/@fisher_investments You can also follow Ken Fisher here: • Facebook - https://www.facebook.com/KenFisher.FisherInvestments • X - https://twitter.com/KennethLFisher • LinkedIn - https://www.linkedin.com/in/ken-fisher/ • Instagram - https://www.instagram.com/kenfisher_fisherinvestments/ Investing in securities involves a risk of loss. Past performance is never a guarantee of future returns. Investing in foreign stock markets involves additional risks, such as the risk of currency fluctuations. The foregoing constitutes the general views of Fisher Investments and should not be regarded as personalized investment advice. Nothing herein is intended to be a recommendation. The opinions expressed are subject to change without notice.