In this Niche Success Summit 2023 presentation, I break down how online English teachers can move from “general English” into a profitable, sustainable test prep business—so you can raise your hourly rates without burning out. I explain why niche positioning matters (especially in IELTS and other exam prep), and how your offer becomes clearer when you focus on one student type, one outcome, and one transformation you can consistently deliver. I also walk you through the practical business side: mastering your content so your lessons feel structured and repeatable, then building a simple marketing plan that attracts the right students. I share how to think about your messaging, what to highlight in your content, and how to create a system to find, nurture, and convert test prep students. If you’re serious about turning your teaching into a full-time career, this video will help you choose a direction, package your expertise, and market it with confidence—without guessing what to do next.