How HIT’s Uri Isken and Gabriel Bucher Are Winning Big with Enterprise Flex Space

-What happens when a coworking operator stops thinking like a coworking operator… and starts thinking like a hospitality brand? That’s exactly what Uri Isken and Gabriel Isken are building at HIT. And honestly, this conversation completely expanded my perspective on what enterprise flex space can become. HIT now operates 13 locations across Argentina, Chile, and Brazil with 94% occupancy, serving major enterprise clients like Google, Accenture, TikTok, and L'Oréal. But what really stood out to me is that coworking is only part of the story. In this episode, we talk about: - How HIT generates 30% of its revenue from wellness, events, and food & beverage - Why enterprise clients increasingly want one trusted operator to handle everything - How they turned rooftops and common areas into profitable event venues - Why Argentina’s changing business climate is fueling demand for premium flex space - What it takes to serve large enterprise clients across multiple countries - How they transformed a historic horse carriage garage into one of the coolest flex spaces I’ve seen One of my favorite moments in the episode was hearing how Gabriel joined HIT at 19 years old as the company’s very first employee working the front desk… and eventually became partner as the company scaled across LATAM. If you’re thinking about the future of enterprise flex space, hospitality-driven operations, or how coworking operators can create entirely new revenue streams… this episode is packed with ideas. Resources Mentioned in this Podcast: - Uri Iskin on LinkedIn - https://www.linkedin.com/in/uri-iskin-6b44a4b/ - Gabriel Bucher on LinkedIn - https://www.linkedin.com/in/gabriel-bucher-b97487a3/ - HIT Cowork - https://hitcowork.com/ Everything Coworking Featured Resources: - Community Manager University - https://everythingcoworking.com/community-manager-university/ - Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space: https://courses.everythingcoworking.com/behind-the-scenes-secrets-organic-opt-in - Coworking Startup School: https://courses.everythingcoworking.com/coworking-startup-school-organic-2025 🔔 Hit subscribe now & stay tuned for valuable tips, interactive podcasts, industry trends, and expert interviews on building and running a profitable coworking space! https://www.youtube.com/@everythingcoworking/?sub_confirmation=1 🔊 Listen to my podcasts 🔊 → https://www.everythingcoworking.com/podcast ⭐ ⭐ ⭐ Audio Podcast is currently on your favorite platforms: 👉ApplePodcast:https://podcasts.apple.com/us/podcast/everything-coworking/id991355914 ============================= 🎬 Recommended Playlists 👉 Coworking Education https://www.youtube.com/playlist?list=PLfZE25IKRGiPEyB1WWerqofvHZoNh8DvJ 👉 The Everything Coworking Podcast https://www.youtube.com/playlist?list=PLfZE25IKRGiNG_v8lEhiJRnqUmnREmeHN 🎬 WATCH MY OTHER VIDEOS: 👉 Meagan Slavin, COO of 25N Coworking on Management Agreements and Leadership https://www.youtube.com/watch?v=IFfSSAxiycs 👉 Shlomo Silber, Founder of Bond Collective, Dishes on His New Venture https://www.youtube.com/watch?v=8XtQoj-dkuY 👉 Co-Warehousing Pioneer with Philip Freeman, CEO of Murphy’s Naturals and Founder of The Loading Dock https://www.youtube.com/watch?v=uNEsl1I4jIU 👉 How Maryann Baldwin Drives Economic Development in a Town of 1,000 with Her Coworking Space https://www.youtube.com/watch?v=PGGf4cLy2fA 👉 From Bronx Roots to Coworking Success: Ramon Gonzalez's Journey with Thrive https://www.youtube.com/watch?v=1hAq6FK5OX4 ============================= ✅ About Everything Coworking. Welcome to Everything Coworking! I help you launch and run profitable coworking spaces that fit your business and personal goals. Tune in for tips, advice, and insights on creating a successful coworking space. Learn from my weekly podcast, which features expert interviews and industry updates. Whether you're just starting or looking to improve your space, I've got you covered. 🔔 Hit subscribe now, and you won't miss expert tips, industry updates, engaging podcasts, and expert interviews on launching and running a profitable coworking space! https://www.youtube.com/@everythingcoworking/?sub_confirmation=1 ================================= #coworking #office #podcast #community #coworkingspace #vision #flex ⚠️ Disclaimer: I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of my publications. You acknowledge that you use the information I provide at your own risk. Do your research. Copyright Notice: This video and my YouTube channel contain dialogue, music, and images that are the property of Everything Coworking. You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube channel is provided. © Everything Coworking