Charity CRM Case Study: How Bespoke CRM Improved Operations | Canal & River Trust

Canal & River Trust manages and maintains the rivers and canals throughout England, but it needed a CRM that could keep up with its efforts for preservation. Even if the system isn't a natural fit for its operations. In this video, we sit down with John from the trust to discuss all things CRM and how enable helped bring its ambitious CRM plans to reality using SugarCRM. Get your CRM started with enable and Sugar now: https://bit.ly/enableDiscoverCharityCRM 0:00 Intro 0:34 Who are the Canal and River Trust 1:20 John's Role at the Canal and River Trust 1:59 How the Canal and River Trust use its CRM 3:41 Utilising CRM Data 6:18 Why SugarCRM was chosen 7:55 Working with enable services