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EfficientEfficient↳ Zapier (Integration)

↳ Zapier (Integration)

Zapier is the tool everyone brings up when trying to force Notion or Airtable into being a CRM. You can absolutely connect things, but my take is that you shouldn’t need a pile of automations just to get core CRM behavior like centralized communication.

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Pros

  • +Connects many apps quickly
  • +Useful for lightweight automations

Cons

  • -Can become a brittle workaround when used to ‘build’ a CRM
  • -Adds complexity and maintenance overhead

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